JOFT 6 - Urban Persian Couture brand takes its name from an important term in the game of Backgammon, which is called Takht-e-Nard in Persian. "Joft" here means that both dice show the same number. JOFT 6 thus stands for the result of rolling two sixes, which is a particularly good result in backgammon.
Hamidreza Mossaieb, a native of Iran who has lived in Germany for more than 33 years, was inspired by his love of the game of Backgammon and Persian Culture when naming his brand. He wanted to combine the uniqueness and elegance of Persian Culture with urban and modern elements to create a new, exciting fashion aesthetics.
With his brand, he aims to combine the unique and elegant designs of Persian Culture with urban and modern elements.
Hamidreza started by making T-Shirts and eventually opened his own online store to bring his products to a wider audience. Over time, the brand's popularity grew and the range was expanded to include V-Neck Shirts, Long-Sleeves, Sweatshirts, Hoodies and Accessories.
Today, JOFT-6 is an established brand in Germany, known for its unique Designs and Combination of Persian and Urban Fashion. The Brand has also gained international recognition and is already popular among several domestic and foreign VIPs and Celebrities.
Not without reason JOFT 6 is already one of the favorite brands of SHERY M., NIKITA, HADI KHANJANPOUR, PU COMEDY and many more.